How to communicate pension freedoms
At Lemonade Reward, we have commissioned 2 large pieces of research:
1. Analysing pension freedom options from the members point of view
2. Analysing pension freedom options from the scheme point of view
From the member’s point of view, we tested 4 different styles of communicating their options to see which one was most effective with this audience. The second research then showed us what was happening at a scheme level and provided a broader overview of the state of the members’.
The following guide brings together what we learned and will hopefully give you some useful pointers when it comes to creating your pension freedoms communication strategy.
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