Six steps to create your EB comms strategy

Six steps to create your employee benefits communication strategy

A recent study* found a third of employees want their employer to communicate more about the benefits available to them.

It is important to get the balance right when communicating to employees.  You don’t want to over / under communicate, bore or confuse them! 

We have created an easy to follow ‘Communication Guide’ to help you create your ‘Benefits Communications Strategy’ in six steps.  Download the guide here!

 
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The guide includes top tips, examples and a draft implementation timeline to get you started.  

Some of our top tips for engaging your employees include:

  • Use a multi-channel approach when planning your benefits communications strategy to achieve good engagement levels - variety is the spice of life!

  • Keep your communications timely, relevant and simple.  Don’t bombard your audience at one particular time of the year.  Make sure you are engaging them in a consistent and targeted way

  • Encourage communication from Senior Leaders as this nearly always achieves higher engagement.  Staff are much more likely to read something from their Senior Leaders over a faceless email from a department  

  • Don’t just communicate to new starters about your great benefits package!  Make sure you regularly communicate benefits to all employees on a regular basis.  You could send monthly alerts with quick, snappy headlines, as well as a quarterly newsletter

  • Make it fun!  You could plan a launch party for a new benefits initiative or run a quirky campaign to really grab your employees’ attention.  Then there is the good old desk drop option!  Employees will nearly always take notice of a packet of sweets with a note on their desk when they arrive to work in the morning.  


These are just some ideas to get your creative juices flowing!

To get started with your Employee Benefits Communication Strategy download your guide here!


*Study carried out by Canada Life Group Insurance